At this point of time, India is one of the youngest nations. That means, more than 43% of our population belong to the age bracket of 23-30. This translates to an ever increasing interactivity between the digital world and the youth. India is also one of the very few countries in the world where a GB of data is cheaper than a dollar.
Putting together these two flavours - Young Age and Cheap Internet - we have massive platform of digital beings.
Incorporating sustainability into our digital marketing results in apparent benefits to the planet. These benefits include
reducing carbon footprint, lowering energy usage and eliminating pollution. Sustainability speaks to our business’s eco-friendly practices, brand values and products/services.
Transition to a digital focused marketing strategy that includes social media, text message marketing, live streaming platforms, emails and other appropriate digital channels. Digital marketing significantly reduces carbon footprint and eliminates traditional marketing strategies that are harmful to the environment. At the end of every marketing communication, give customers a way to get in touch with youths that shows our sustainability efforts, like scheduling a virtual consultation, connecting us on our social media channels or attending one of our virtual events.
If we want to begin successfully incorporating sustainability into our marketing, we need to start by transitioning to a digital focused marketing strategy, using our sustainability efforts and consistently sharing updates on our environmental and social goals.
Digital marketing helps brands reach their target audience and promote their product or service. While that’s the goal of a traditional marketing campaign too. Digital Marketing allows brands to target a more specific or niche audience.
The benefits for digital transformation for sustainability are many and varied by making our economies circular by closing the loops of material and energy flow, reducing environmental impacts by optimizing resource use and reducing waste, increasing efficiency and building a clean energy future.
Artificial intelligence can optimize energy production and water treatment. Smart technologies can provide equity access to services and increase wellbeing. Digitalization can guide actions to face climate change and protect biodiversity.
How can we address sustainability in Digital Marketing?
The demand for sustainable solutions is increasing and it’s shaping buying behaviours. Digital marketing can be used to highlight how an organisation is addressing sustainability.
More and more consumers are communicating how important it is to connect with and support brands that share their same values. Business owners constantly look for new ways to connect with their current and potential customers by exploring opportunities in their marketing strategies. One of those opportunities is rooted in a growing consumer value: sustainability.
3 reasons why you should include sustainability into your digital marketing strategy.
Incorporating sustainability into your digital marketing will results in obvious benefits to the planet. These benefits include reducing carbon footprint, lowering energy usage and eliminating pollution. Sustainability speaks to your business’s eco-friendly practices, brand values and product/services.
The point of sustainability is to nurture the longevity of our world. So, incorporating environmentally-friendly strategies like using digital platforms for marketing, utilizing virtual events over in-person ones, or using sustainable packaging shows your sustainability efforts vs. simply talking about them. Creating a sustainable marketing strategy is a great way to ensure your sustainability efforts are reaching all parts of your business. Don’t just talk the talk when it comes to sustainability, walk the walk as well.
The use of digital marketing strategies that exclude sustainability is decreasing among businesses because the core of today’s consumer base is the younger generation. Millennials and Gen Zers lead the sustainability movements and have no plans to back down from establishing a greener planet. Including sustainability in your marketing ensures you are catering to this large pool of potential customers.
Not only does the younger generation make up a large segment of current consumers, but they also fill out a large section of the workforce. To attract individuals in this generation to your workforce or your customer base, you’ll need to put your commitment to social issues, saving the planet and sustainable values at the forefront of everything you do.
The longevity of your businesses depends on your ability to connect with your current and potential customers through shared values and your ability to provide solutions to their pressing needs.
Sustainability is only growing in popularity as a required value of the brands consumers choose to invest in. You should include sustainability in your marketing because it will help build a loyal customer base for your brand. People are more vocal about their desire for sustainable brands that show a commitment to sustainability across the entire company.
Submerging your brand in sustainability practices and values is extremely attractive and shows that you’re listening to their changing needs and values. Loyal customers are key to establishing a long-lasting business. Make it a priority to keep up with the evolving needs and values of your customers.
Why is sustainable marketing important?
Sustainable marketing can improve how organizations relate to environment and their stakeholders. In turn, this strategy can help organizations increase brand loyalty, improve employee satisfaction, achieve compliance with regulations and increase profits.
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